![]() ![]() He was nominated for the Prometheus Award for Best Novel for A. William Hertling is the author of six self-published books, including four techno thrillers in the Singularity series a middle-grade detective novel, The Case of the Wilted Broccoli and the guide Indie and Small Press Book Marketing. For some perspective I spoke with freelance editor Jessica Page Morrell, an author and writing instructor, and Jessica Glenn, founder and CEO of Mindbuck Media, a firm specializing in author publicity. We discussed his self-publishing experiences, how he found success in the process, and some of the mistakes he admits he made along the way. Hertling spent a month completing the initial draft of Avogadro Corp, the first novel in what would become his popular four-book Singularity series, which together have sold more than sixty thousand copies. ![]() ![]() But a lengthy conversation about artificial intelligence with a friend back in 2010 inspired William Hertling to write his first techno thriller-a move that would jump-start a successful career as a self-published author. To go from software programmer to successful novelist isn’t an obvious evolution, even for an experienced technology blogger. ![]()
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